Let's see if we can get this part of the forum activated
For those of you that would like to get on the list for google for their crawler to check out your site (so you can be in their search), follow the link and type in the needed info. It has worked for me, but it usually takes up to a month.
That's the start. Just give the top most URL of your site, and wait. And while you're waiting you might just as well make sure you end up as high as possible. The goal is after all not to just end up in Google, but to be found by as many people as possible, right? I don't know if this is the
complete and /or perfect list of things to do, but they work for me at least.
- Make sure your entire site gets crawled. Make sure the spiderbot that pays a visit doesn't stop at the first page.
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<meta name="ROBOTS" content="index,follow">
This little line in the Head section of your page tells the spider to index this page, and to follow every link. Sort of logical, right? Now all you have to do is to make sure that there are links the spider can follow: good old HTML links. If you're using a script for navigation you might consider a noscript.../noscript bit, containing all the links that are in the script as well.
Yes, I can see what you're thinking, keywords as in
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<meta name="keywords" content="dogs, cats, pets">
<meta name="description" content="Joe's Petshop">
That's a good start, but that's not all. First of all, consider using all the possible spellings
, and that includes spelling errors. So "cats, dogs, pets" is a start, "cat, cats, kitten, kittens, dog, dogs, puppy, puppie, puppys, puppies, Joe, Joes, Joe's, pet, petshop, shop" is better.
It's a good start I said, because your keywords should not only be there. Ideally your page name (file001.html, ya know?), page title, description and keywords should match as closely as possible. And to top that, the same words should return in the text, the content of the page as well. So if Joe's Petshop has a page about dogs, it should be something like dogs.html, with "Joe's Petshop: dogs" as a title, and as many versions (and "brands"
) of dogs as required in the keywords, and "Joe's Petshop: Dogs and how to properly take care of them" as a description.
- Make good use of Alt-tags
For starters, Internet Explorer makes bad
use of it. The purpose of an Alt-tag is to provide alt
ernative text for an image. In case the browser doesn't show it, in case the file doesn't load, in case a speech-reader is used to browse. The purpose of the Title-tag is to provide a Title, and for example Mozilla correctly shows it as a "tooltip", whereas Internet Explorer uses the Alt-tag. You know what? Why not use both. After all, if Joe has an image of his shop and both the Alt- and Title-tag show "Joe's Petshop: a view from the street" the shop scores yet another few steps higher at Google.
Get listed wherever appropriate. Because the more relevant links to your page, the higher the "pagerank", which again boosts your ranking at Google. I'm sure there are doirectories specific to your subject, and I'm sure there is a category in www.yahoo.com
where you'd fit nicely.
New or renewed content will make you score higher. So update, maintain, improve, adjust, correct. Check your counter to see which keywords work and which not, you may have neglected something. And then that correction even scores you points
Sure, you can write a half dictionary in your keywords, and use white-on-white text to match that. But don't underestimate the spider, they are more intelligent than you think. Cheating can make you actually drop pretty much.
Besides, what's the point of attracting people that are not looking for you? The goal is not attracting people to your site, but attracting interested
people to your site. Admittedly the occasional lost visitor may think your site is interesting and participate or buy or whatever, but if you're Joe and you have a petstore, you primarily look for people looking for a petstore, right?